How we work

GO-TO-MARKET

• Whether creating a new strategy and operation plan, helping with a business pivot/evolution, product launch or accelerating and improving a current plan, we work with senior management to innovate and execute company goals and deliverables.

• We identify gaps and opportunities and align cross functional teams for streamlined and cohesive execution.

•  We have deep experience working creatively with lean budgets and optimizing internal and external resources to drive ROI within dynamic and changing market conditions.

• Often brought in to help a client prioritize ideas and opportunities and translate them into a cohesive operating plan, this work can be project based, but often leads to on-going executional and/or advisory support.

CMO / CCO

• Serves as an extension of the client’s executive team to drive growth, revenue, profits and increased efficiency.

• Manages all facets of the marketing function as needed, including strategy, innovation, planning, revenue generation, branding, business development budgeting, organizational design, hiring, prioritization and initiative execution.

• End-to-end full funnel marketing management, optimizing ROI while expanding customer base. Creative organic, social and non-performance marketing initiatives and execution.

• Work with client’s internal team and/or supplement with Gro.’s cadre of subject matter experts ranging from growth marketers, PR mavens, content marketers, graphic designers, photographers, and more.

• Extensive work in DTC, B2B and B2C business models. Subscription and Marketplace experience.

• Flexible solutions including: 3mo., 6mo., and annual contracts.

CUSTOMER EXPERIENCE

• As a holistic customer experience increasingly becomes a key driver for growth, we deliver strategy, plans, and execution to provide the very best customer experience across every touchpoint. 

• We perform a diagnostic review to enable full visibility into the brand's current state. 

• We then design the strategy, plans and execution to create the best user experience, unlocking opportunities for increased customer satisfaction, retention, word-of-mouth recommendations, and the expansion of long-term customer value.

•  We build out KPIs, leverage data, mine for insights and translate key learning into actionable initiatives to drive growth and sales.

• We work on a project basis and also conduct company workshops.

BRANDING

• Our Branding team conducts a deep dive into brand strategy. 

• We build brands from scratch. We pivot brands and we modernize and refresh existing brands.

•  We have a full suite of services from strategy to naming, logos and creative asset development. 

• We create Client Brand books, Creative Style Guides and conduct Company/team branding workshops.

• We work on a project basis and have flexible options based on client needs.

DIGITAL

• We help companies effectively reach their customers in an omni-channel Web3 world, and have specific expertise in Direct-to- Consumer and expanding brands into retail and working with larger organizations to extend their retail brands into Digital platforms.

• Our expertise is creating synthesized experiences that connect with the customer where they are and when they want, creating deeper, more frequent and more meaningful user experiences, driving brand loyalty and extending LTV. Customer delight is our North Star.

•  We also work with brands to create and incorporate strategies and plans for NFTs, The Metaverse, AR, AI, VR, Gaming and Livestream shopping.

ADVISORY

• Advise CEOs and COOs on strategy, execution and organizational transformation.

• Assessments of companies, marketing teams and operational performance for Private Equity firms.

• Portfolio management: assessment and operating support: Family Offices.

• “Office Hours” Program / advisory services for Founders and rising executives.

• Serve on company boards.